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Selling Florida to Floridians

Exploring an untapped demographic and the use of inbound content marketing

VISIT FLORIDA, the state's official source for travel planning, is the premier sales and marketing organization that promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs both domestically and internationally.

Background: Increase local, in-state tourism and raise awareness on Florida’s offerings other than main tourist destinations. Reach out to Florida residents who have the disposable income, proximity, and just enough time to take weekend excursions and with curated trips based on the experience they'd like to try